World streaming service Amazon Prime Video may make soccer its second native sports activities providing because it prepares a bid for the rights to the FIFA 2023 Ladies’s World Cup, the most important sporting occasion to be held in Australia for the reason that 2000 Olympics.Business sources accustomed to the reside talks between media corporations and international governing physique FIFA, who spoke anonymously as a result of they’re confidential, mentioned Amazon Prime Video is amongst a variety of contenders vying for the rights to the event, which might be collectively hosted by Australia and New Zealand.FIFA president Gianni Infantino delivering the information Australia and New Zealand would co-host the 2023 Ladies’s World Cup. He’ll quickly assist resolve the way it’s proven on tv in Australia.Credit score:GettyShould it’s profitable, the transfer would solidify its place as a sports activities streaming participant and would complement the rights it has secured to the swimming trials for the 2021 Tokyo Olympics and 2022 Birmingham Commonwealth Video games. However it is going to doubtless be up towards most main industrial networks – resembling SBS, Seven West Media, Community Ten, 9 Leisure Co and Foxtel – to safe the rights.The Ladies’s World Cup has turn into a big battleground for streaming corporations amid broader trade issues about market saturation, and analyst hypothesis that subscriber progress achieved by many providers in the course of the pandemic could also be in danger. For native tv networks, reside World Cup matches might be a possibility to safe massive quantities of promoting.At a public occasion final week, Amazon’s head of worldwide manufacturing James Farrell described the US tech big’s funding in Australian content material as considered one of its greatest on the earth.“We really haven’t ranked nation by nation… however we spend extra money simply primarily based on the place the nice concepts popping out of. There aren’t that many nations world wide that will be greater than [Australia],” he mentioned.Amazon Studios international head Jennifer Salke mentioned the streaming big’s native growth was aggressive.“Australia has been such an awesome hub of creativity,” she says. “It’s additionally fairly aggressive so far as transferring ahead rapidly into 14 Australian authentic productions and 2500 jobs throughout Australia since 2019. It’s an aggressive model of our growth playbook it stands up there with among the greater investments.”ViacomCBS’ Community Ten and streaming service Paramount+ stay in superior talks about securing the printed rights to A-League and W-League. Separate sources mentioned that deal may very well be signed this week and would mark the primary native sports activities acquisition for Paramount+, which launches regionally in August.