Charli D’Amelio is the primary TikTok creator to hit 100 million followers. She’s the primary by a ways, too — solely two different creators have cracked 50 million. On TikTok, that makes her greater than twice as huge as Will Smith, thrice as huge as The Rock, 4 instances as huge as Selena Gomez, and 5 instances as huge as Kylie Jenner and Ariana Grande.
It additionally means she reached 100 million subscribers in report time. On YouTube, it took 14 years earlier than any channel hit 100 million. D’Amelio solely began posting to TikTok in Might 2019, and the app has solely been obtainable (underneath its present branding, a minimum of) since August 2018.
It’s an enormous milestone for each her and the app, nevertheless it additionally comes at a time when Charli — and her household — are more and more making an attempt to maneuver past TikTok. Current months have seen the launch of a podcast, additional growth into YouTube, the announcement of a guide deal, and extra.
Creators regularly department out onto different social networks and into extra conventional media codecs as soon as they’ve discovered success on one platform. It lets them broaden their attain, speak to followers in additional locations, and supply some quantity of insurance coverage ought to one platform make a change that hurts their capacity to thrive. YouTube creators, for instance, have seen algorithm modifications come and go that appear to prioritize and later deemphasize sure genres of video.
It additionally, typically, has to do with their capacity to earn a living. TikTok has began to supply payouts to creators, however creators have been disillusioned with the returns. Creators additionally don’t extensively have the flexibility to promote merch straight from the app. Meaning the 2 primary methods TikTok stars can earn a living are by recording native advertisements, or leaving the app for alternatives elsewhere.
The D’Amelio crew has been fast to construct out an ecosystem of media round not simply Charli, however the entire household. Dixie, Charli’s sister, launched a debut single in June that shortly jumped onto Billboard’s Rising Artists chart. (So far, the tune’s music video has greater than 92 million performs on YouTube alone). The sisters have began a podcast collectively, and each have been experimenting with conventional YouTube codecs (“My Slime Evaluate,” “I went browsing with Casey Neistat,” “I Tried These Snacks For The First Time”) to construct followings over there as properly. Charli can be engaged on a guide as a consequence of be launched subsequent month.
Heidi and Marc, their dad and mom, have began constructing an viewers, too. They every have their very own TikTok, Instagram, and Twitter accounts, and so they function prominently on the “D’Amelio Household” accounts on those self same platforms. Maybe the most important signal of their success as a household is that, when Triller signed a deal for Charli to begin posting to its platform, it introduced the entire household alongside together with her.
This time final yr, Charli had round 6 million followers on TikTok. Within the yr since, each she and TikTok have seen a meteoric rise — however TikTok has additionally confronted a barrage of political issues which have put its future in query. It appears like TikTok will in the end make it by means of — but when the platform begins to falter, Charli and her household have already secured loads of different locations to go.