What do you consider whenever you consider Chick-fil-A?
A sure wholesomeness, maybe. Perhaps even a sanctimoniousness.
Then there’s the entire “my pleasure” factor, versus “you are welcome.”
All of it smacks of a sure white picket fence high quality, garlanded with meals that so many appear to like.
You may assume, then, that the chain would not go the best way of its opponents, pandering to each new whim. Chick-fil-A’s menu, in any case, is comparatively transient. It does not even hassle opening on Sundays.
I am afraid I’ve to disabuse you a bit. This week, Chick-fil-A quietly filed trademark functions for, oh, NFTs and the metaverse.
You may say this was inevitable. I am going to agree with you. McDonald’s has already piled into the metaverse with a view to defend its title from Futureworld predators.
However simply studying parts of the applying — as revealed by trademark lawyer and astrophysicist Mike Kondoudis — might make some clients mutter: “Oh, no. They cannot do that, can they?”
There’s one thing so actual about Chick-fil-A, as evidenced by the visitors jams its drive-thru causes. So how can the chain straight-facedly now promote “digital meals and beverage merchandise” and “downloadable digital items, specifically, meals objects and drinks to be used in digital worlds”?
In fact, it does not cease there.
How about: “leisure companies, specifically, offering on-line, non-downloadable digital meals objects and drinks to be used in digital environments”?
This software sinks additional: “Non-downloadable laptop software program, specifically, non-fungible tokens (NFTs) for facilitating industrial transactions.”
I need to supply hope.
There’s this sentence, for instance: “Conducting an incentive program whereby people can earn actual world and digital rewards.”
There you’re, caught within the metaverse. You’ve got been there for a lot of days. You possibly can’t discover your manner out. You might be, although, hungry.
Think about, then, that your digital exercise may earn you rewards that you should utilize at your native Chick-fil-A. What an edifying prospect that may be.
And maybe, simply as with McDonald’s metaverse aspirations, Chick-fil-A will allow you to disappear into its pristine digital world and order meals for (what’s left of) your actual world.
I concern these of a lower than celestial persuasion will supply a darker view of this improvement.
Might it’s, they’re going to say, that this plunge into the Hades of the metaverse will permit Chick-fil-A to lastly earn money on Sundays? The chain does not open on that day, in order that workers can worship or just relaxation, which appears fairly sane in our world.
However you may’t shut down the metaverse simply since you desire a day of relaxation. Instantly, you’ve gotten a chance to earn money on a day you have by no means made cash earlier than.
When in Rome, do because the Romans do. What occurs in Vegas stays in Vegas. And what occurs within the metaverse, nicely, nobody must know, do they?