FIFA’s Digital Content material Group has appointed Fifty Digital to reinforce its World Cup social media accounts forward of subsequent yr’s Qatar World Cup.
Fifty Digital will assist ‘create, develop, evolve, and amplify’ FIFA’s hero, hub and hygiene content material on social and digital media. The Sport Business Awards 2020 Younger Company of the 12 months winners might be concerned from the ideation and inventive course of via to content material manufacturing, with the intention of reaching, participating, and galvanizing new audiences.
The company may also be tasked with delivering a world-class service making certain FIFA are authentically participating younger soccer followers via daring and vibrant content material, in addition to serving to soccer’s world governing physique attain a non-traditional soccer viewers.
“We’re delighted to have Fifty Digital onboard to assist us create nice Digital Content material,” mentioned Giuliano Giorgetti, Head of Digital Content material, FIFA.
“Fifty Digital have an excellent monitor file and perceive what youthful audiences need. We’re trying ahead to an thrilling and profitable partnership collectively.”
James Campbell, Co-Founder, Fifty Digital, mentioned: “Everybody remembers their first FIFA World Cup and everybody at Fifty Digital is delighted to be engaged on celebrating this occasion as the joy for Qatar builds and builds.
“World Cups are a few of the most iconic sporting occasions in historical past and are a bucket record merchandise for gamers, managers, followers and sports activities lovers alike. It’s actually the jewel within the crown of soccer, so we’re honoured and thrilled to be working with FIFA’s Digital Content material Group and know our crew will ship thrilling and fascinating content material which transcends conventional audiences and evokes a technology.”
This week, the company has been concerned in FIFA’s celebration of the 1986 Mexico World Cup throughout its channels, with Fifty Digital offering new content material that has helped convey the match into the trendy world. The wide-ranging providing consists of an animated illustration combining the celebs of 1986 and 2021, a watchalong video introducing a brand new viewers to one of the best moments from Mexico 86, and an unique manufacturing which sees followers trying to recreate Diego Maradona’s well-known ‘Aim of the Century’ in opposition to England within the quarter closing.