FIFA is happy to announce the appointment of Mr Kay Madati as Chief Industrial Officer. Kay, with a 20-year background within the worldwide media, sports activities and leisure industries will assume his duties at FIFA on 19 July 2021. Kay’s expertise contains main groups around the globe at Twitter, Viacom, Fb, Time Warner and LinkedIn. He brings to FIFA his experience in growing world partnerships, advertising and marketing, model methods and buyer engagement methods, in addition to inventive and revolutionary approaches to digital advertising and marketing and harnessing the potential of the social media panorama. Talking in regards to the appointment FIFA Secretary Common Fatma Samoura stated: “Kay’s expertise in main industrial and advertising and marketing groups around the globe can be an important asset to FIFA in his position as Chief Industrial Officer. We stay up for working with him to domesticate and develop the numerous alternatives in the present day’s digital multimedia panorama provides soccer to be able to fulfil our aim of constructing the sport really world. We want him each success in his new position.”Kay Madati added: “I’m honoured and excited to hitch FIFA at a time when the worldwide media and sports activities landscapes are so quickly evolving. FIFA performs an necessary position in main and championing innovation and creativity in and round soccer globally and I stay up for growing this additional in my position as Chief Industrial Officer.”Kay will lead FIFA’s Industrial division to reinforce advertising and marketing and digital innovation, along with additional growing and strengthening relationships with industrial companions. /Public Launch. This materials comes from the originating group and could also be of a point-in-time nature, edited for readability, fashion and size. View in full right here.