FIFA appoints Mr Kay Madati as Chief Industrial Officer

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FIFA appoints Mr Kay Madati as Chief Industrial Officer



15 Jul 2021FIFA is happy to announce the appointment of Mr Kay Madati as Chief Industrial Officer.

Kay, with a 20-year background within the worldwide media, sports activities and leisure industries will assume his duties at FIFA on 19 July 2021.

Kay’s expertise consists of main groups all over the world at Twitter, Viacom, Fb, Time Warner and LinkedIn. He brings to FIFA his experience in creating international partnerships, advertising and marketing, model methods and buyer engagement strategies, in addition to artistic and progressive approaches to digital advertising and marketing and harnessing the potential of the social media panorama.

Talking in regards to the appointment FIFA Secretary Basic Fatma Samoura stated: “Kay’s expertise in main industrial and advertising and marketing groups all over the world will probably be a fantastic asset to FIFA in his function as Chief Industrial Officer. We sit up for working with him to domesticate and develop the numerous alternatives at the moment’s digital multimedia panorama provides soccer to be able to fulfil our aim of constructing the sport really international. We want him each success in his new function.”

Kay Madati added: “I am honoured and excited to affix FIFA at a time when the worldwide media and sports activities landscapes are so quickly evolving. FIFA performs an necessary function in main and championing innovation and creativity in and round soccer globally and I sit up for creating this additional in my function as Chief Industrial Officer.”

Kay will lead FIFA’s Industrial division to boost advertising and marketing and digital innovation, along with additional creating and strengthening relationships with industrial companions.



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