FIFA appoints Mr Kay Madati as Chief Industrial Officer

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FIFA appoints Mr Kay Madati as Chief Industrial Officer



15 Jul 2021FIFA is happy to announce the appointment of Mr Kay Madati as Chief Industrial Officer.

Kay, with a 20-year background within the worldwide media, sports activities and leisure industries will assume his duties at FIFA on 19 July 2021.

Kay’s expertise consists of main groups world wide at Twitter, Viacom, Fb, Time Warner and LinkedIn. He brings to FIFA his experience in growing international partnerships, advertising, model methods and buyer engagement methods, in addition to inventive and revolutionary approaches to digital advertising and harnessing the potential of the social media panorama.

Talking in regards to the appointment FIFA Secretary Normal Fatma Samoura stated: “Kay’s expertise in main business and advertising groups world wide shall be a terrific asset to FIFA in his position as Chief Industrial Officer. We stay up for working with him to domesticate and develop the numerous alternatives right now’s digital multimedia panorama affords soccer with a view to fulfil our purpose of constructing the sport really international. We want him each success in his new position.”

Kay Madati added: “I am honoured and excited to affix FIFA at a time when the worldwide media and sports activities landscapes are so quickly evolving. FIFA performs an essential position in main and championing innovation and creativity in and round soccer globally and I stay up for growing this additional in my position as Chief Industrial Officer.”

Kay will lead FIFA’s Industrial division to boost advertising and digital innovation, along with additional growing and strengthening relationships with business companions.



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