Social media platforms don’t must depend on ads and algorithms to generate income, Wesley Elder mentioned — as a substitute they will associate with manufacturers and creators to create distinctive and genuine experiences.
The Leap, a Grandview-based social media platform centered on making a constructive area the place customers can bond over frequent pursuits, has stored its revenue-model in “stealth mode” because the startup’s beginnings in 2016 — till now, mentioned Elder, who serves as government director of product technique for The Leap.
“It got here time to execute our income mannequin,” he mentioned. “A couple of yr in the past, we had gotten in contact with some van life creators who we wished to work with to construct a group on our platform. We began brainstorming how we may work with influencers, however then additionally convey manufacturers into one thing that’s extra partaking than digital advertisements.”
Click on right here to learn extra about The Leap.
Why is it referred to as ‘The Leap’?
After seeing that present social media wanted to be reworked, Peter McClung co-founded The Leap to assist folks join each on the app and in particular person, he shared. “The Leap” is about embracing this tradition change in social media and diving into communities with those that share related pursuits.
“I wished to take an strategy that actually valued people and the issues they get pleasure from,” McClung beforehand informed Startland Information. “It’s placing once you take a look at a number of the well being results of social media on folks’s lives. Lots of the core issues with social media is the way it’s been created to drive dependancy, and in some methods, actually simply promote advertisements and earn cash.”
Their concept: GUTTED — a five-day occasion and actuality TV competitors sequence centered round groups of van life influencers coming collectively to renovate a van, RV or college bus. Groups are damaged into seven people, they usually have 5 days to finish their renovation. On the finish of the occasion, judges will award first place to the perfect last product.
“We’re anticipating 5 episodes for our pilot yr, after which we plan to do a full season subsequent yr,” Elder famous. “It’s additionally an occasion as a result of we’re inviting all van lifers and people to hang around, see completely different panels of influences, attend completely different workshops and go tenting within the Colorado mountains close to the Nice Sand Dunes.”
Capturing for GUTTED is about for Sept. 8-12 in Alamosa, Colorado.
Click on right here to buy tickets for GUTTED.
The primary 4 episodes of the GUTTED sequence are anticipated to premiere free on YouTube, with the sequence finale being solely uploaded to The Leap (which is free to obtain), Elder mentioned.
“[GUTTED] was constructed with the intention of bringing group collectively on our platform; so, we’re doing quite a lot of issues to encourage individuals and viewers to make use of The Leap to attach,” he mentioned. “For many who can’t attend the occasion, they will obtain the platform and get behind-the-scenes updates and be part of each day giveaways and actions.”
On the finish of the occasion, The Leap crew plan to offer away the renovated RV. Customers can enter a raffle for the automobile by becoming a member of the GUTTED group on the app.
“We’re doing quite a lot of various things to combine The Leap with all the pieces that we’re doing,” Elder famous. “After which we’re integrating a few of our model companions and campaigns to assist construct the group as effectively.”
Elder and his crew seemed to associate with manufacturers that organically paired with the van life group, he defined. One associate, Battle Born Batteries, creates lithium iron phosphate batteries that may energy all of the purposes in a van or RV.
“Battle Born Batteries is thrilled to be part of the primary ever GUTTED,” mentioned Kyle Moreno, a advertising and marketing specialist with Battle Born Batteries. “We’re excited to supply the facility that breathes life into the ‘gutted’ autos and watch a few of our favourite content material creators construct out these rigs. … That is going to be a particular occasion and it’ll assist educate and encourage lots of people.”
Linnea Schmelzer, an influencer identified for her van life travels along with her German Shepard Akela, had by no means heard of The Leap when Elder and Adam Hairfield — who designs person interface and person expertise with The Leap — reached out to her to be part of GUTTED, she mentioned.
“Adam and Wes have been simply so constructive and funky once I obtained on the cellphone with them,” Schmelzer recalled. “To me, that dialog actually set the tone for the entire occasion.”
For Schmelzer, she selected to pursue solo van life to be immersed within the pure world, she shared, noting that her gratitude for all times has elevated drastically by way of the highs and lows of her journey. Though she is used to being on her personal, she expressed enthusiasm for assembly others who share an identical way of life.
“I’m very a lot a loner in my van-life life, so this is likely one of the first occasions that I’m prepared to go to and be part of, ” Schmelzer shared. “I’m actually excited as a result of the individuals who Adam and Wes invited to be part of this occasion appear actually wonderful. Most of the folks on this group are awfully genuine.”
Take a look at Linnea & Akela on TikTok, YouTube and Instagram.
Different influencers who will probably be competing at GUTTED embrace: The Limitless Journey, Dualex, Tiny House Excursions, Elsa Rhae & Barron, Jarrod Tocci, Sunny Luna Dwelling, Justin & Juby, Stephi Lee, The Matney’s, Summer time Ginther, Regretlyss, Travis Sims, The Digital Campground, Enigmatic Nomads and Bussy McBusface.