This is what you may’t name your online business

Here's what you can't call your business

Happy To Sit On Your Face sunglasses are described as "face furniture for the bold".


Pleased To Sit On Your Face sun shades are described as “face furnishings for the daring”.

It is fairly straightforward to arrange a brand new firm on this nation –  however that does not imply you may name it no matter you want.

Simply ask Christchurch girl Leigh Pickering, from Pleased To Sit On Your Face.

The sunglass firm identify was turned down by the Firms Workplace when she tried to register it,  as a result of it was deemed offensive.

 “I used to be like they do not even know what the enterprise is about, how can they know it is offensive?”

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She stated her glasses had already been labelled and branding was available in the market, so she was anxious about what to do subsequent.

“However then a buddy’s son stated ‘why do not you return with sun shades’ they usually accepted Pleased to Sit On Your Face Sun shades. I believed ‘it is PC gone mad’.”

She stated the enterprise identify was supposed to be a bit cheeky however largely associated to the truth that well-fitting glasses would sit comfortably on the wearer’s face.

Referring to something as 'royal' raises red flags.


Referring to one thing as ‘royal’ raises crimson flags.

She stated the general public response to the model was normally constructive, though there had been some raised eyebrows when she arrange a stall at a competition in Geraldine. “I’ve had a wee little bit of backlash however I say you are not my sort of buyer if you cannot see the humorous facet.”

A spokeswoman for the Firms Workplace stated it could not permit names that have been offensive resulting from being obscene, opposite to public coverage or more likely to trigger offence to any explicit spiritual group or part of the group.

“The registrar is just not required to think about the character of the enterprise or how the corporate identify shall be used when reviewing identify reservation functions.”

She stated individuals may ask for his or her functions to be reconsidered.

“With the addition of the phrase “sun shades” on this identify, it was thought of to not be offensive and was reserved.”

However the spokeswoman stated Pickering had not gone forward with creating an organization below that identify and the reservation had expired.

Trying to use the word 'police' in your business name won't go down well.


Making an attempt to make use of the phrase ‘police’ in your online business identify will not go down nicely.

“We’d word that the reservation of an organization identify is just not a prerequisite for a enterprise to have the ability to commerce below that identify or use it as a model. Ms Pickering has proven this by establishing her enterprise below the identify Pleased To Sit On Your Face – she has a web site, Fb web page and Instagram account for her enterprise below this identify.  Integrated firms can also resolve to commerce below a reputation that’s totally different from the corporate identify.”

The Firms Workplace rejected greater than 5000 firm names within the 2017/2018 12 months.

Most have been turned down as a result of they have been similar or virtually similar to 1 already registered. Some have been rejected as a result of they have been offensive or used phrases that would not be included in a enterprise identify.

Amongst these turned down have been:

  • NZ Crown Institute of Monascus Analysis Ltd
  • Ministry of It Ltd
  • Royal Insurance coverage Ltd
  • Royal Children ELC Ltd
  • WINZ Ltd
  • Inventive NZ Designs Ltd
  • Royal Nail Ltd
  • Royal Vitamin Ltd
  • The Good Wooden NZ Ltd
  • Tourism New Zealand Ltd
  • Royal Federation Police New Zealand Tapui Ltd
  • Halal High quality Assurance Authority New Zealand Ltd
  • Crown Infrastructure Companions Ltd
  • Unbiased Insurance coverage Warrants of Health Ltd

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